Using more responsible cotton to protect the environment and growers

We pick our cotton very carefully.

Cotton is the material mums prefer for their children. But its conventional cultivation is one of the most polluting industries in the world. It uses up vast amounts of water and needs lots of insecticides and herbicides.

To limit the environmental impact of cotton, in 2016 we embarked on a more sustainable path by joining forces with the Better Cotton Initiative (BCI), the world’s leading sustainable cotton production programme. The BCI teaches cotton growers from twenty producing countries to:

  • Use water more efficiently.
  • Look after the soil and natural surroundings.
  • Reduce the use of the most harmful chemical products.
  • Establish the principles of decent work as defined by the International Labour Organization (ILO).

In 2017 Okaïdi-Obaïbi committed to sourcing 50% of their cotton through the BCI.
The aim is for 100% of their cotton to be deemed “more responsible” by 2020 (meaning BCI-sourced, organic or recycled).

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