Helping 50,000 children worldwide
Business can be responsible.
For the ÏDKIDS community, going into a country of production is about much more than economic development. It is also about supporting the local population and sharing our good fortune with them. The ÏDKIDS community spirit is channelled through its corporate foundation led by the Okaïdi, Obaïbi, Jacadi, Oxybul, Rigolo Comme La Vie, N’Joy and Bubble brands. Its aim is to foster a sense of generosity and undertake positive initiatives in partnership with charities and NGOs to help vulnerable children around the world.
The ÏDKIDS foundation supports initiatives in our countries of production as well as the countries where ÏDKIDS community brands are marketed and sold.
It involves employees from every brand and head office, getting them to roll up their sleeves at the side of local charities. With every employee an eager volunteer, and our customers, partners, franchisees and suppliers firmly on board We Act For Kids, the foundation is able to help more than 50,000 children across the world every year.
The total value of donations that make the foundation’s work possible (monetary, gifts of toys and clothing, and skills-based volunteering) amounts to over 2.5 million euros a year.